Click HERE for the pricing information.
Sunday, June 17, 2012
Wednesday, June 13, 2012
Want your business to succeed: Don't just brand it, position it!
Positioning and branding: I couldn't have said it better, so I won't. This is a great article. Soak it up!
Read the whole article HERE.
Some of my favorite points:
* Your target customers really feel your business is not only different, but better.
* It is important to note that your business may already be positioned (favorably or unfavorably), in the minds of your customers based on their existing perceptions about your business, products, services, or industry. You are “branded” whether you do anything proactively or not. You do, however, have some control; be thinking about how you can actively influence how your business is positioned in the marketplace.
* Your brand is not just your logo. Your business is being branded all the time, each and every day, and in many ways over which you have no control.
* You NEED a Positioning Strategy, Unique Selling Proposition and a Positioning Statement that clearly identifies what your business does, the result customers can expect, and how you’re going to achieve that result.
Some of my favorite points:
* Your target customers really feel your business is not only different, but better.
* It is important to note that your business may already be positioned (favorably or unfavorably), in the minds of your customers based on their existing perceptions about your business, products, services, or industry. You are “branded” whether you do anything proactively or not. You do, however, have some control; be thinking about how you can actively influence how your business is positioned in the marketplace.
* Your brand is not just your logo. Your business is being branded all the time, each and every day, and in many ways over which you have no control.
* You NEED a Positioning Strategy, Unique Selling Proposition and a Positioning Statement that clearly identifies what your business does, the result customers can expect, and how you’re going to achieve that result.
Tuesday, June 5, 2012
Summer, summer time!
Yesterday I asked for images that scream summer or children for a contest.
Allison submitted this one of her son and sent this note:
"I remember as a kid playing in the warm summer rain. This is lane discovering rain for the first time. Although I didn't get a straight on shot you can still see the excitement and surprise on his face. It's so fun seeing my children enjoy the things I have so many memories of as a child."
I know I can't win the prize in my own contest, but I had to add this photo. A favorite of mine from last summer! I just LOVE this. There is something about kids and water.
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Have an image to share?
Email me your photo (adenney02@yahoo.com) that reminds you of childhood or summer. I'll post finalists on my blog for all to enjoy and then pick a winner for a gift certificate!
Allison submitted this one of her son and sent this note:
"I remember as a kid playing in the warm summer rain. This is lane discovering rain for the first time. Although I didn't get a straight on shot you can still see the excitement and surprise on his face. It's so fun seeing my children enjoy the things I have so many memories of as a child."
Great photo. Great expression. And a special shout-out to Allison, whose oldest is 6 today. That means she's celebrating six full years of being a mommy! Congratulations!!
I know I can't win the prize in my own contest, but I had to add this photo. A favorite of mine from last summer! I just LOVE this. There is something about kids and water.
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And this is me, my mom, a friend and my sister (in the front) on the log flume at Six Flags. This also makes me think summer and my own childhood!
Have an image to share?
Email me your photo (adenney02@yahoo.com) that reminds you of childhood or summer. I'll post finalists on my blog for all to enjoy and then pick a winner for a gift certificate!
Monday, June 4, 2012
True Life Stories
I read the blog post below earlier today, and it sums up exactly how I feel -- and what I KNOW to be true -- about videos and marketing. In fact, you don't even need to hire a professional to make a good story video. What you do need is this:
Be authentic.
Tell a story.
Offer something compelling (NOT a sale or a deal or a promotion but INFORMATION!).
Be emotional.
Make relational connections.
Connect the dots/explain something.
Show your expertise in whatever it is that you do.
I am so excited about the potential of video in marketing, because it helps you bear the heart and soul of what you do. It helps you explain what motivates you. It helps you tell the stories of your clients. It helps you gain more supporters to your cause. It helps you BE REAL. And right now it's still unique.
Just one case study about how well videos work: Our church showed a video tour of an orphanage in Africa the week before our special Easter offering to build a new orphanage. The goal was to raise $5,000. The video showed how small the space was, the mattresses crammed onto the floors with small bags of clothing for "dressers," no kitchen, one very small common living space for dining/Bible study/living area and crude outdoor toilets. The offering came in at $9,000! Praise God for video! Amen!
I just finished my first real video projects for Lifegate International. Afterward, I realized right away what I could and will do better next time. But they definitely help tell a story. Let me know what you think. There are four videos posted right now at lifegateinafrica.org.
And here's more about videos and why they're useful: http://info.storytellermn.com/blog/bid/142141/inside-video-production-why-real-video-stories-work?source=Blog_Email_[Inside%20Video%20Product]. Read this if you want insight to a fast-growing segment of online marketing and how you can do it the right way!
Be authentic.
Tell a story.
Offer something compelling (NOT a sale or a deal or a promotion but INFORMATION!).
Be emotional.
Make relational connections.
Connect the dots/explain something.
Show your expertise in whatever it is that you do.
I am so excited about the potential of video in marketing, because it helps you bear the heart and soul of what you do. It helps you explain what motivates you. It helps you tell the stories of your clients. It helps you gain more supporters to your cause. It helps you BE REAL. And right now it's still unique.
Just one case study about how well videos work: Our church showed a video tour of an orphanage in Africa the week before our special Easter offering to build a new orphanage. The goal was to raise $5,000. The video showed how small the space was, the mattresses crammed onto the floors with small bags of clothing for "dressers," no kitchen, one very small common living space for dining/Bible study/living area and crude outdoor toilets. The offering came in at $9,000! Praise God for video! Amen!
I just finished my first real video projects for Lifegate International. Afterward, I realized right away what I could and will do better next time. But they definitely help tell a story. Let me know what you think. There are four videos posted right now at lifegateinafrica.org.
And here's more about videos and why they're useful: http://info.storytellermn.com/blog/bid/142141/inside-video-production-why-real-video-stories-work?source=Blog_Email_[Inside%20Video%20Product]. Read this if you want insight to a fast-growing segment of online marketing and how you can do it the right way!
Blowing bubbles
I just love these photos from a recent session. What a reminder of the days when my own children would dunk the bubble wand, struggle to blow them just right and be so pleased when even the teeny tiniest bubble would emerge. Those cheeks and lips...so familiar and yet so distant a memory.
Cherish these days mom, for they are so fleeting! But it's equally delightful to treasure the phase and developments your children are living in, too!
Email me your photo (adenney02@yahoo.com) that reminds you of childhood or summer. I'll post finalists on my blog for all to enjoy and then pick a winner for a gift certificate!
Saturday, June 2, 2012
Metal signs
Metal signs make an impact! Personalize one with your family name, favorite scripture or quote. Pricing is listed below.
ORNATE CUT:
Below are the rectangular metal print designs with rounded corners. They come with standoff cleats for easy hanging.
These two designs comes in an ornate cut (as shown in the illustration below), with custom wording. Color can be changed. Proof will be emailed. Payment by check or Visa/Mastercard. The sizing available:
| 8x8 | $45 | ||
| 8x11 | $50 | ||
| 11x16 | $70 | ||
| 12x12 | $65 | ||
Below are the rectangular metal print designs with rounded corners. They come with standoff cleats for easy hanging.
Custom wording is available for monogram signs and scripture sign. Proof will be emailed.
Bottom two signs are handmade chalkboard designs, and imperfections in shading and intensity are part of the handmade look. Payment by check or Visa/Mastercard. The sizing available:
Size Price
8x10 $45
11x14 $60
12x18 $80
16x20 $100
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