Want your business to succeed: Don't just brand it, position it!

Positioning and branding: I couldn't have said it better, so I won't. This is a great article. Soak it up!  Read the whole article HERE. 

Some of my favorite points:

* Your target customers really feel your business is not only different, but better.

* It is important to note that your business may already be positioned (favorably or unfavorably), in the minds of your customers based on their existing perceptions about your business, products, services, or industry. You are “branded” whether you do anything proactively or not. You do, however, have some control; be thinking about how you can actively influence how your business is positioned in the marketplace.

* Your brand is not just your logo. Your business is being branded all the time, each and every day, and in many ways over which you have no control.

* You NEED a Positioning Strategy, Unique Selling Proposition and a Positioning Statement that clearly identifies what your business does, the result customers can expect, and how you’re going to achieve that result.